It’s probably no longer news that Ubisoft has jumped into the world of NFTs top initially. First, Ubisoft Quartz, the company’s first NFT project, was introduced as a way for customers to purchase rare digital objects using crypto.
Ubisoft Entertainment, headquartered in Montreuil-sous-Bois, France, is a French computer and videogame developer and publisher. It was created in 1986 by five brothers, the chairman and CEO Yves Guillemot. There are 26 studios in 18 countries that make up the company. With roughly 6,900 employees globally, it was the world’s third most valuable independent videogame publisher in 2011 and the second-largest in-house development staff. Ubisoft was also placed 26th among the world’s largest software companies. The Prince of Persia: The Sands of Time series, Rayman franchise, Assassin’s Creed franchise, Brothers in Arms, and the Tom Clancy brand, including the Rainbow Six, Ghost Recon, and Splinter Cell series, are some of their most well-known titles and franchises.
On December 8, Ubisoft announced the Beta launch of Quartz in a brief YouTube video that had 214,721 views at the time of writing. The project aims to connect NFTs and blockchain technology with current Triple-A game titles, with Tom Clancy’s Ghost Recon Breakpoint being the first to do so.
The official trailer for “Ubisoft Quartz” was released to its YouTube page within the previous 24 hours of writing, and it has received a flood of negative reactions. The movie, which lasts 1:19 seconds, does not appear to do justice to the initiative, widely publicized through various media outlets.
According to CoinTelegraph, the most famous remark on Ubisoft’s new YouTube video announcing its NFTs received more dislikes than the video itself. Most of the comments blasted the company for “milking” money from its clients, a long-standing gripe among gamers.
NFT is a “non-fungible token,” allowing you to own the original digital image. Whereas Bitcoin was acclaimed as the digital currency equivalent, NFTs are praised as gems’ digital equivalent. Still, many critics believe they are a balloon ready to pop. At the same time, Quartz is a new non-fungible token (NFT) concept from Ubisoft Entertainment SA, a French gaming powerhouse. The proposal is encountering opposition from the gaming community.
The video has been interpreted by many to represent Ubisoft’s inexperience and lack of direction. According to the video, Ubisoft Quartz has little control over anything, entrusting most of the burden to blockchain technology. Some of them who reacted, for example, believed Ubisoft lacked the authority to undo or reject transactions or to be held accountable for damages or any other consequence. It does, however, make it apparent that it is aware of the flaws and limits of blockchain technology, which make it vulnerable to cyber security assaults. Ubisoft effectively exempts itself from any prospective obligations arising from the usage of this innovative technology. The statement appears to show a lack of respect for Ubisoft’s consumer base. As a result, many fans have taken to YouTube to voice their frustrations, ranging from praising what they view as fraud technology to the open hatred displayed.
YouTube put out a statement by announcing the removal of the “dislike” button from its site, emphasizing its desire to shield creators from abuse, as well as corporations and powerbrokers from the negative publicity that comes with having a widely disliked video on their page. Despite this, the dislike button is still available on the platform, and fans have used it to express their unhappiness with the NFT teaser. YouTube recently modified its policy to hide the overall number of dislikes a video receives on the platform. Thanks to Google Chrome extensions, people may still see how many dislikes a video has. By using the extension, CoinTelegraph discovered that the video had only 1,400 likes and 37,000 dislikes, resulting in a devastating 96 percent dislike ratio. Even a negative comment about the project received more likes than the video itself.
In a short video posted on December 8, Ubisoft announced the Beta launch of its Quartz project. It is no longer available on Ubisoft’s official YouTube channel as of this writing. CoinTelegraph’s initiative seeks to expand by combining blockchain technology and NFTs with already established Triple-A game titles. This was announced alongside the announcement of Tom Clancy’s Ghost Recon Breakpoint, which would be Ubisoft’s first game to support NFTs officially. The video then offered Quartz a platform where gamers may gather the first-ever playable and “energy-efficient Ubisoft NFTs,” termed “Digits” by the firm.
The criticism came not only from the gaming community but also from the NFT community. To clarify, Twitter user Skyeeely – Lazy VStreamer Cat stated that due to their personal opinion of NFTs, the account would be uninstalling any Ubisoft-related software and refraining from purchasing their games in the future.
One of the most popular comments came from YouTube user “OperatorDrewski,” who got 2,600 likes and zero dislikes, stated by the publication. Furthermore, the comment derided Ubisoft’s NFT effort as a “quick cash grab” rather than a genuine enhancement to the company’s entire gaming experience.
OperatorDrewsk, slammed Ubisoft’s NFT intentions, saying, “To me, this is a transparent signal that you’re just milking the Ghost Recon series for virtually every cent while putting in minimum effort into the actual game.” If there is this amount of degeneration in the team, I will not play another GR game. You took a good franchise and turned it into a complete joke.
In addition to YouTube reviewers, Gamers flocked to Twitter to express their views on the topic. On Twitter, as on YouTube, the general mood was nasty, with some fans threatening to remove all Ubisoft games and stop buying more from the French video game developer. Users on Twitter reacted angrily to Ubisoft’s recent revelation.
On Reddit, gamers had a similar reaction to the product, with one Redditor encouraging others to oppose it. Ubisoft was attempting to extort more money from gamers by encouraging them to purchase cosmetics rather than generating high-quality products, according to the Redditor.
The gamer went on to say that he supports NFTs in games but disagrees with Ubisoft’s approach. According to them, developers can utilize NFTs to propose a structure in which customers buy NFTs reflecting digital copies of games to sidestep the permission system. According to the Redditor, such a mechanism would allow users to sell games to other accounts smoothly.
This isn’t the first time a huge corporation has been scolded for keeping an eye on or adopting the field of NFTs. After the gaming community bombarded CEO Jason Citron, the community chat platform Discord was forced to back down on its Ethereum-based NFT integration ambitions, according to TBEN.
Citron teased his company’s plans with a snapshot of a beta feature that showed support for the Ethereum NFT wallet but was swiftly bombarded with hundreds of comments demanding that he abandon the plans and users threatening to cancel their paid Nitro subscriptions.
Unlike in the instance of Ubisoft, where the community feels annoyed by what they perceive to be a money grab, crypto-skeptics on Discord believe NFTs is a Ponzi scheme that harms the environment due to the energy required to set up and configure cryptocurrencies.