Entrepreneur and business guru Gary Vaynerchuk (GaryVee) is known for being bullish on NFT technology. With the space growing rapidly, the investor saw an opportunity to use the NFT technology to push the boundaries. The Gary Vee NFT project creating waves is called VeeFriends and is something he has spent a year “imagining, creating and developing.” VeeFriends launched in early May 2021 to unprecedented demand and aimed to demonstrate the power of NFT technology.
While many well-known figures like to put their name to projects for an easy payout, VeeFriends is Vaynerchuk’s own creation. In fact, VeeFriends is his passion, with GaryVee firmly believing NFTs are the future.
GaryVee’s track record is proof enough for many to go all-in on VeeFriends, trusting the entrepreneur’s ability to predict market trends and make projects successful. With VeeFriends, he is once again staking his reputation on a technology just as he did with the early days of the Internet.
Here, we’ll take a look at VeeFriends in more detail, explaining why this particular Gary Vee NFT project is one investment opportunity you won’t want to miss out on.
What is VeeFriends?
VeeFriends is a collection of 10,255 tokens featuring 268 doodle artworks created by GaryVee himself.
The tokens themselves are represented by digital collector cards, with simple animal doodles on the front. While GaryVee is considered by many to be a business genius, an artist he is not. The doodles include 268 alliterative characters such as “Curious Crane,” “Logical Lion,” and “Adventurous Astronaut.” Vaynerchuk claims these character traits are what he values in himself and others.
And it’s this honesty and focus on positivity that is attracting people to the project. There’s no doubt GaryVee has the money to hire a professional artist to create the NFT artwork if he wanted. Fully committed to his community, however, he spent a year drawing the characters out himself, investing not just his money into the project but also his time and energy.
For GaryVee, VeeFriends represents the future. It’s a passion project that he hopes will be his legacy.
“It’s the beginning of an intellectual property empire that I will be building for the rest of my life. VeeFriends is my Harry Potter, my Hello Kitty, my Star Wars.”
His hope is to make the VeeFriends characters culturally relevant over the upcoming decades. VeeFriends NFTs are his way to reward his community and those who share his vision.
VeeFriends Token Structure
With over 10,000 VeeFriends NFTs, the range of tokens available can be overwhelming. Fortunately, GaryVee and his team have structured the project into three different tiers:
- Admission Tokens (9400 tokens)
- Gift Tokens (555 tokens)
- Access Tokens (300 tokens)
Admission tokens are the most common, with 9,400 minted. Each character in the VeeFriends universe has 40 tokens with varying levels of rarity. These range from white background “Core” tokens to “Spectaculars.” Spectacular tokens feature one-of-a-kind backgrounds, including:
- Bubblegum pink
These “spectacular” tokens are the rarest in the admission tier and are expected to increase in value significantly over the upcoming years.
There are 555 gift tokens, and all feature the same “Gift Goat” artwork. Obtaining an unused Gift Goat token offers the buyer the chance to experience a curated gift experience by GaryVee and his team.
And for those who want to pick the brains of GaryVee himself, we have the Access tokens. There are 300 of them in total, all allowing personal time with the man himself.
The most common access token is the “Group Access,” with 165 tokens available. These tokens offer both in-person and virtual sessions with GaryVee.
The next is “One-to-One” access tokens that give buyers the opportunity to spend time with Vaynerchuk, with 108 tokens available. These range from Facetime conversations to having a workout session with him.
Then there are the 22 “Competition Access” tokens. These involve competitive time with GaryVee, including bowling, checkers, tennis, and video games.
The rarest Access token is “Scholarship Access,” with only 5 available. These tokens allow the owner to redeem mentoring opportunities with GaryVee. However, unlike the other tokens, this NFT is not bought but is managed through a separate application process.
VeeCon and VeeFriends
One of the key goals of VeeFriends is for GaryVee to build a tight-knit community. By offering gift experiences and one-on-one time through his tokens, GaryVee is instilling real-world value into them. This means the value of an NFT is not simply tied to its digital scarcity but also its use.
This is only possible thanks to the smart-contract technology that underlies NFTs. Smart contracts leverage the Ethereum blockchain and allow agreements between different parties without the need for third-party arbitration. Instead, self-executing code determines when specific criteria have been met.
For VeeFriends, smart contracts are being used to handle the redemption of gift experiences and GaryVee access, as well as the ownership and trading of the cards.
As a thank you to the whole VeeFriends community, GaryVee and his team have ensured that anyone holding a token will have access to his upcoming conference, VeeCon. Each token held gives access to VeeCon 2022, 2023, and 2024 where GaryVee will be treated to Q&A sessions, keynote speeches, and team sessions.
With access to VeeCon exclusively for VeeFriend token holders, the value proposition of the NFT project goes up tremendously.
“This is the career-defining conference of my life, and I will deliver. I hope to see you there.”
How to Get Started with VeeFriends?
In order to start investing in VeeFriend tokens, you’ll need a crypto wallet.
1. Create a MetaMask Wallet
GaryVee’s team recommends MetaMask, which is a non-custodial wallet popular among the crypto community. MetaMask allows you to interact with the Ethereum blockchain by holding and sending currency, known as ETH, as well as NFT tokens.
You can use MetaMask through a browser extension or through a mobile application.
2. Connect MetaMask to VeeFriends
Once you have a MetaMask wallet, it’s time to connect it to a VeeFriends account.
Simply visit VeeFriends and click “Connect Wallet” if it is not automatically detected.
3. Browse the Marketplace
Click “Explore” to start growing the 10,255 tokens available. Use the filters to find available tokens or show certain rarities and varieties of token. Alternatively, VeeFriend tokens can be found on OpenSea.
Aside from the chance to go to VeeCon and redeem unique experiences, the VeeFriends ecosystem is also very lucrative. A lava-tier “Secure Sparrow” token, for example, was bought for 3 ETH ($11,200) upon minting in May 2021. Now, just a few months later, the token is worth 12 ETH ($44,800).
While GaryVee has once again stepped into new waters with his VeeFriends NFT project, his gamble seems to be paying off. The community is thriving and is showing the world the power of NFT technology to unite communities and provide value through digital assets.